New food trends offer commercial benefits for bakeries

With the global health crisis changing consumer preferences in new and unexpected ways, it’s beneficial for us all to understand the new possibilities future food trends offer. Here’s a look on bakeries and what we think are the key trends.

Strongly influenced by behavioral and societal changes that have emerged since the beginning of the pandemic, consumers become more attentive to their health and will be keen to boost their wellbeing. This is true for bakeries as well: with bakery products often associated with snacks, consumers will want products that offer genuine nutritional value, such as protein bakery products, reduced sugar or low carbohydrates.

Health-conscious people want to avoid e-codes or ingredients they don’t recognise. Products made from familiar, understandable ingredients and with minimal processing meet consumer expectations for clean-label products. Transparent and sustainable production chains are also of interest to consumers.

Make a better-for-you choice without compromising on taste or texture

Valio’s value-adding specialty milk powders helps you meet the consumer need for food products that are high in protein and nutrition. Our high quality, natural and proven bakery industry solutions enable improved nutritional values. We help you with the correct dosage and processes to produce products that consumers desire.

Valio’s solutions:

• Increase protein levels of your products
• Boost your products with valuable nutrients of pure Finnish milk
• Offer a natural choice with no artificial additives
• Maintain stable texture, pleasant mouthfeel and prolonged shelf life – with good water binding properties and increased volume of bakery products
• Replace gluten with high quality milk protein